Tips for Video Wall Content Creation

 Here are some of the basic rules of content: First, look at the complex versus the simple. There are two different schools of thought regarding the ad content. The first claims that the ad should be as creative as possible in order to get attention. It seems to be a pretty clear and justified goal because a paying customer should get the most memorable ad possible.

The second school of thought is that a simple version of an ad is better. This version claims that the memorable ads may boost the agency pride, but not the customer’s profits. So making an ad too funny or too memorable might not be the best for your customer if it doesn’t result in filling your clients goals from the advertising. Usually this happens because people concentrate so much on content and become blind to the brand or product. From my point of view balance is the best solution.

As a final thought to consider, remember that freshness is king. You should consider always having some fresh, updated, and useful content on your LED video wall. Not just ads only. Otherwise people will get accustomed to the LED video wall having just ads on it and will less encourage looking at your board. You should provide updated content on a regular basis: ideally you should upload new useful content every day. Even basic information such as the temperature, the weather forecast for the next few days, the fact of the day, or a random quote of the day will significantly increase the stickiness to your LED video wall.

If you manage to get people looking at the LED video wall over time because they are curious about the next random quote, you simultaneously achieve two results: People will start commenting about the LED video wall, and second, and probably most important, you will receive and maintain a strong selling point with your customers, because you can provide to them that the reason that people will look at the display and in the end why they should advertise on your LED video wall.